How to break into the subtitling market

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EDU

Courses

How to break into the subtitling market

EDU

Courses

How to break into the subtitling market

A step-by-step course for linguists interested in launching a career in subtitling

$90.00

Molly Yurick Freelance Subtitler, Transcriber, and Translator

19

No. Lessons

Self-Paced

Duration

5

No. Video Tutorials

Beginner

Course Level

Self-evaluated

Course Type

7

No. Tasks

English

Language

FEATURES	STANDARD	PLUS
Understand the basics of subtitling and how it fits into the wider audiovisual translation market	%standard%	%plus%
Learn about the unique constraints and challenges about working in subtitling	%standard%	%plus%
Explore common subtitling pricing models and learn how to set your rates	%standard%	%plus%
Learn how to identify and approach your ideal clients in the subtitling sector	%standard%	%plus%
Build a realistic, sustainable marketing plan tailored to your goals	%standard%	%plus%
Access a curated list of essential resources for beginners in subtitling recommended by the instructor	%standard%	%plus%
Walk away with a clear, actionable roadmap and tools you’ll need to launch your subtitling career	%standard%	%plus%

What's in it for me

COURSE OVERVIEW

If you are a freelance linguist looking to branch out into other language services but don’t know where to start, subtitling may be a great option for you. Subtitling is a niche in the language services market that has been growing steadily since the 1990s, and there is a high demand for transcribers and translators trained in this art form, even in the age of AI and machine translation.

In this course you will receive a concise introduction to the specialized world of subtitling. While the course doesn’t teach you how to subtitle, it focuses entirely on how to break into and thrive in the audiovisual translation industry through a practical step-by-step guide.

Drawing from her own journey breaking into audiovisual localization during the pandemic, subtitling expert Molly Yurick shares valuable insights to help you avoid common pitfalls and fast-track your entry into the field. In this highly informative and practical course, she will guide you through:

An introduction to the world of subtitling, especially in terms of time and space constraints and other challenges that come into play when subtitling.
A comparison of the most popular free and paid subtitling tools to help you find the right software.
An overview of common subtitling pricing structures subtitling and guidance on how to set your rates.
A detailed, step-by-step plan to launch your subtitling career, including:
- Recommendations and exclusive discounts for GoSub courses
- Tips on identifying and reaching out to prospective clients
- Ideas on how to build a sustainable and realistic marketing plan
- A curated list of essential resources for beginners

Course credentials

Students who successfully complete the How to break into the subtitling market course will receive a certificate of completion.

TARGET AUDIENCE

syllabus

Module 1 - Introduction to Subtitling and the Audiovisual Translation Industry

Lesson 1: Welcome and Introduction

- Instructor Introduction
- Course Structure and Navigation

Lesson 2: Audiovisual Translation and Media Localization: A Booming Industry

- Audiovisual Translation
- Media Localization
- A Booming Industry
- An Interesting Fact

Lesson 3: What is Subtitling?

- Subtitling Explained
- Types of Subtitles
- Fun Fact

Lesson 4: Subtitling Key Terms and Concepts

- Key Terms and Constraints
- Space Constraints
- Time Constraints

TASK A - Quiz - Understanding Subtitling Basics

Module 2 - Essential Tools for Subtitling

Lesson 5: Professional Subtitling Tools

- Professional Subtitling Tools
- Professional Subtitling Tool Options
- Subtitling Tool Guide

Lesson 6: MT and AI in Subtitling

- MT and AI in Subtitling
- My Views on MT and AI

Lesson 7: Subtitling Accessories

- Subtitling Accessories
- Subtitling Accessory Tools

TASK B - Exploring Subtitling Tools

Module 3 - Understanding Pricing and Industry Standards

Lesson 8: Common Materials Provided by Clients

- Possible Client Supplied Materials
- Types of Resource Materials in Subtitling
- Style Guides

Lesson 9: Project Pricing, Rates, and Royalties

- Project Pricing
- Rates
- Where Subtitlers May Receive Royalties

TASK C - Research Task

Module 4 - Training and Specialization

Lesson 10: Pathways to Professional Subtitling Education

- Pursue Formal Training in Subtitling
- What You Will Learn

Lesson 11: How Mentorship Accelerates Your Development

- How Guidance from a Mentor Can Boost Your Progress
- Why Having a Mentor Matters
- Preparing for Mentorship

Lesson 12: Practice Builds Proficiency

- Practice Builds Proficiency
- Track Your Progress

TASK D - Build a Personalized Training Roadmap

Module 5 - Finding Clients and Landing Jobs

Lesson 13: Where to Source New Clients

- Where to Find Potential Clients
- Working with Your Existing Clients
- Potential Clients
- Entertainment Industry Clients
- Beyond the Entertainment Industry

TASK E - Potential Clients

Lesson 14: Build an Online Prescence

- Today’s Digital World
- Creating or Updating Your Website
- Developing or Enhancing an Effective LinkedIn Profile
- Thoughts on Social Media

Lesson 15: Stand Out with a Compelling Résumé

- Position Yourself with a Professional Résumé
- Crucial Information for a Strong Résumé

Sample Résumé

Module 6 - Email Marketing for Subtitlers

Lesson 16: Writing Effective and Persuasive Marketing Emails

- Writing Persuasive Marketing Emails
- Email Templates

TASK F - Draft Your Own Outreach Emails

Lesson 17: How to Set Up an Email Marketing Campaign: A Step-by-Step Guide

- Email Marketing Campaign
- Marketing in Asana (Page 1/2)
- Marketing in Asana (Page 2/2)
- Asana in Action
- Conclusion: The Benefits of Marketing in a Clear and Organized way

TASK G - Open Your Own Asana Account

Module 7 - Industry Resources and Final Steps

Lesson 18: Industry Resources and Final Tips

- Essential Industry Resources and Key Takeaways
- Join a Professional Association
- Continually Expand Your Skills Through Podcasts
- Tame your Finances and Track your Projects
- Attend Subtitling and Audiovisual Translation Conferences

Lesson 19: My Journey in Detail

- A Comprehensive Overview of My Journey
- Conclusion

Coupons and Links

HAVE MORE QUESTIONS?

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COURSE BROCHURE

TESTIMONIALS

"For me, it was very motivating to see that, with a clear goal in mind, you can be successful within a relatively short period of time."

As an aspiring subtitler, I have already received professional training in subtitling techniques and tools. What I was still missing, however, was an overview of the market.

So, when I learned about Molly Yurick’s course “How to break into the subtitling market”, I immediately registered for it. And it was the right decision!

Molly provides very useful information and a clear strategy for breaking into the subtitling market. The chapters of the course are perfectly manageable and easy to follow. Molly even shares her own story about how she got into subtitling.

For me, it was very motivating to see that, with a clear goal in mind, you can be successful within a relatively short period of time. On top of that, Molly suggests several valuable business tools that make everyday work a lot easier.

With the help of Molly’s instructions, I now feel confident about my future as subtitler.

"The learning process was effective and enjoyable"

How to Break into the Subtitling Market is well-structured and insightful. The content is explained very clearly, making the learning process both effective and enjoyable.

"Molly's How to Break into the Subtitling Market course was exactly what I needed."

The self-paced format let me take my time with the worksheets and really dig into the material. The mix of videos, text, and quizzes kept things engaging without being overwhelming, and the platform was easy to navigate when I wanted to go back and review.

What I valued most were the practical tips on breaking into subtitling — from training resources to networking and marketing strategies — things I can actually put into practice.

It’s well-priced, thoughtfully designed, and fills a real gap in the industry.

"The course is well structured"

I did the GoSub Pro, the course is well structured, the tutors are well prepared and attentive.
It’s impossible not to love the course. I’ve been learning so much with them!

"GoSub is an amazing program"

GoSub is an amazing program that I would recommend to anyone who wants to learn subtitling as a vocational skill, as it thoroughly details every aspect of the profession. Kelly has been a very attentive instructor, always willing to guide through whatever snags and technical difficulties I had had along the way. The quality of the education I have received from the course has surpassed my expectations.

"Excellent tutor...highest quality"

I finished the Gosub Pro course 6 months ago, and Kelly has been an excellent tutor of the highest quality. She always helped me to solve my doubts and was always available to call me on Skype if the doubts were not resolved. The GoSub Pro course is a modern course, complete, that meets the quality standards that subtitles should have and thus be able to work with the best entertainment platforms. Finally, the most important thing was the professionalism with which my tutor worked, I am very happy with the results of having taken the GoSub Pro subtitling course.

"Well worth the money"

I completed the Gosub Pro course in March 2017 and never regretted it. The course was very well structured and easy to follow. Throughout the course I was supported all the way by Kelly.

I wholeheartedly recommend this course to anyone. Well worth the money!!

"The GoSub is an amazing program"

It’s been a while since I did the Gosub course, but I still remember how helpful and encouraging the staff were. As for the course itself, I have been reaping the benefits of it ever since. So I would definitely recommend the course to anyone.

"I’m so glad I did this course"

I did the GoSub CC/SDH course. It was well structured, user-friendly and equips you with all the knowledge about subtitling and captioning.

The course has a task after each topic which was very helpful in acquiring practical knowledge. My tutor was friendly and provided excellent feedback for the tasks which helped me improve my learning.

I’m so glad I did this course with GoSub. It was a great experience.

"The training jobs are fantastic"

I can’t recommend GoSub enough. Taking the GoSub Pro course has been one of the best decisions I’ve ever taken. The course and the training jobs are fantastic and Kelly is an incredible tutor, she supports you every step of the way and beyond, always going the extra mile. Many thanks for accompanying me in this great journey, Kelly. Happy subtitling :)!

"The information is very clear"

I enjoyed the GoSub PRO course immensely. The lessons are well-structured and clear, with numerous practice tasks featuring a great selection of movies, making it enjoyable. Kelly stands out in the GoSub experience; she’s extremely kind and friendly, always ready to answer questions and motivate students to excel. She meticulously reviews all work, providing detailed feedback. It’s more than just an online course; it offers a personal tutoring experience, exceeding my expectations.